strategist
articulate who they are
stand for.
Brand strategy
Materials for the Arts
Mission and copywriting
Advocates for Trans Equality
Naming, mission, and brand strategy
Conservation International
Campaign creative strategy
Meta
Communications strategy
MCA Chicago
Strategic planning
Bill & Melinda Gates Foundation
Creative strategy (multiple projects)
Audience research and visitor strategy
Terra Foundation for American Art
Opportunity assessment
Natural History Museums of Los Angeles County
Strategic planning
La Brea Tar Pits
Opportunity assessment
University at Buffalo School of Architecture and Planning
Brand strategy
University of Chicago
Naming, exhibition planning and copywriting
Brand positioning
Tone of voice
Short and long-form writing
Landscape assessment
Brand audit
Stakeholder interviews
Brand architecture
Naming
Strategic planning
Opportunity assessment
Workshops and trainings
As an Associate Partner at Pentagram, I led brand positioning projects for massive corporations and tiny start-ups. At LaPlaca Cohen, I focused on strategic planning and audience research engagements for museums, architecture firms, and other non-profits.
Outside my client work I also write about architecture and the public life of buildings. My first book, “What A Building Does: The Hoosier Modernisms of Evans Woollen” (a collaboration with the photographer Niall Cronin) will be published by Indiana University Press next year. You can follow along with our journey on Instagram.
I am also the co-author, with the designer Giorgia Lupi, of “Speak Data,” a book of essays and interviews exploring the societal role of data today. The book will be published by Princeton Architectural Press in 2025 and feature conversations with Paola Antonelli, Refik Anadol, Kate Crawford, Nico Muhly, John Maeda, Adam Grant, and others.
Freelance Strategist
(2024-present)
Associate Partner
(2023-2024)
Strategy and New Business Lead
(2019-2023)
NEW INC
Mentor
(2019)
LaPlaca Cohen
Strategist
(2018-2019)
Associate Strategist
(2017-2018)
Marketing and Research Coordinator
(2016-2017)
University of North Caorlina at Chapel Hill
B.A. Media and Journalism;
Art History
(2016)
Find me on LinkedIn
© 2024 Phillip Cox